CAT | Automotive
Author: Matthew Keegan
If car manufacturers go, developing well received models is a chore all by itself. When a model is a hit, like the Chrysler 300C, the result is favorable press, high customer satisfaction ratings, and a "halo" effect that can be extended to the entire product line. Chrysler 300C is a hit, but the German-American automaker is not stopping there. An extended version of the car is developed, one that finds a following among enthusiasts, but only if the price is right.
